Women In Business

Catherine Freebody of PROVISIONS

Catherine Freebody says she is tired -- “but in a good way.” Since opening PROVISIONS Home and Garden at 42 Central Avenue in Midland Park with her business partner, Michael Serventi, in May, she has been hard at work balancing her family life and her new business.

     “It is exciting and challenging,” Catherine says, “and I love it! The days fly by now. There is always something to do.”

Whether she is helping a customer, building a website, frequenting estate sales, or delivering furniture, Catherine is never bored. When her three children were younger, Catherine was a part time yoga instructor and preschool teacher. Now that her daughters are older, Catherine felt the timing was great for her new venture.

     “Michael and I were both at a point where we needed a change -- a new project in which we could focus our creative energy doing something we love,” she explains.

     Both are passionate about finding treasures, such as high quality mid-century furniture, (including such sought-after names as Bertoia, Knoll, John Stuart, Jack Larsen, and Naguchi), intriguing artwork, funky lighting, unique accessories, and more. PROVISIONS has a little bit of everything, and customers are welcome to spend time exploring.

   Catherine spends a large part of her time at the store building a website, updating the store’s Facebook page, and adding items to PROVISIONS’ shop on Etsy.com andkrrb.com.  “Since we have a constantly rotating inventory, there are always new photos to take and edit, listings to post, and pieces to research,” Catherine notes.

  PROVISIONS has received a warm welcome from the local community, and already has a few “regulars.”  “I’ve always dreamed of running my own business,” Catherine admits. “The time felt right, the space was fantastic for our vision, and we went for it. So far, so good!”

Call (201) 857-3335 or visit provisionsnj@gmail.com for details.